Nebora × Acquirely · Social media plan
The showroom is the feed.
Nebora has no display floor in Delhi. For someone about to spend ₹1 lakh on a media unit, Instagram is where they check that the piece, the workshop and the people are real. This plan turns the feed into that showroom.
Tap a wood to refinish the console, or a metal to change the mirror. Names are from Nebora’s range; colours are indicative.
01 · The feed today
Well art-directed. Not yet believable.
posts on @neborastudio
followers
views on the recent reels we checked
What works
A consistent visual identity, a clear point of view on design, and highlights already organised by category, including one called Karigari.
What is missing
Recent posts are concept visuals: styled scenes and campaign lines. We found no delivered piece in a customer’s home, no workshop footage and no person from the family or the floor.
As seen on 12 November 2026.
02 · The shift
From campaign feed to working showroom
| Today | Next |
|---|---|
| Concept visuals and campaign scenes | Real pieces in real rooms |
| The product alone | The product with its maker and its material |
| Taglines | Answers to what buyers ask on WhatsApp |
| Offers as the reason to act | Craft and customisation as the reason to act |
| Followers as the goal | Enquiries as the goal |
03 · Positioning
What every post should add up to
- Promise
- Truly yours by design.
- Belief
- Furniture should outlast trends, and you should know exactly what it is made of.
- Purpose
- Bring the craft that served designer brands abroad for 35 years into Indian homes, under its own name.
- Proposition
- Design-led pieces in teak, European ash, marble and brass, made to order in Moradabad and adapted to your room.
The promise is Nebora’s existing line. The other three are our draft, for Ahmar to edit.
04 · Who we talk to
Three buyers, defined by how they buy
The home maker
Building or redoing a home
Researches for weeks, saves posts, then asks on WhatsApp about size, finish and delivery.
Needs proof of quality, a sense of scale in a real room, and a date they can trust.
The specifier
Designers and architects
Sources for client projects and comes back when a supplier is reliable.
Needs finishes, custom sizes, lead times and a direct line for bulk orders.
The décor buyer
Smaller pieces and gifts
Buys vases, mirrors, candle holders and side tables, often ready to ship.
Needs styling ideas and an easy checkout.
Working assumptions from the call and the catalogue. We sharpen them with order data in month one.
05 · Voice
How Nebora sounds
Quiet
Never cold. Few words, each one chosen.
Knowing
Never lecturing. Shares what 35 years on the floor taught.
Warm
Never salesy. Talks like the design team does on WhatsApp.
Exact
Never vague. Names the wood, the finish, the number of weeks.
Say this instead
Luxury furnitureEuropean ash, hand-finished in brass antiqueBest qualityChecked piece by piece before dispatchOffer ends soonMade for you in three to four weeksBuy nowTalk to our design teamTrending designsMade to outlast trendsCustomisableTwenty centimetres shorter? We can do that
06 · The lines
Five territories to write from
Truly yours by design.
Brand sign-off. Already Nebora’s line; we keep it.Made, not manufactured.
Workshop and craft content.Know what you’re paying for.
Materials, finishes and pricing explained.Lived with.
Customer homes and designer projects.Thirty-five years for the world. Now for your home.
The family, the export years, the founder.
Try a reel opener
Teak and mango look the same in a photo. They don’t in ten years.
07 · Content pillars
Six pillars, each with a job
Choose a pillar to see what it is for and three posts we would make first.
08 · A sample month
Sixteen posts across four weeks
Eight reels, six carousels and two statics, on Tuesday, Thursday, Saturday and Sunday. Stories run four to five days a week: finish polls, workshop moments, order progress and questions answered.
An illustration of rhythm and mix. Topics depend on what is on the workshop floor and which customers agree to be featured.
09 · Showroom ideas
A showroom without a showroom
Monthly
Live from the workshop
An Instagram Live walk through the Moradabad floor: what is being made this month, with questions taken on the spot.
Always on
Bookable video walkthroughs
A link in bio and in stories to book a call. The team gets notice to set the piece up, as discussed on our call.
Quarterly
Designer preview in Delhi
Ten to twelve pieces shown to invited designers and architects for an evening. Filmed once, used for a month of content.
The preview needs a venue and transport of pieces, so it is Nebora’s call. The first two need only a phone and a calendar.
10 · Designers, creators, customers
Borrowed trust, chosen carefully
Interior designers and architects
Project features where a Nebora piece sits in their work. They get content; Nebora gets proof and a route to bulk orders.
Home and décor creators
People who style real rooms. Chosen for audience fit over follower count, starting with five to eight in Delhi NCR.
Customers
A simple ask with every delivery: one photo of the piece in place. These become the In real homes pillar and the reviews on the site.
Why this matters most
One delivered piece in a real living room does more than ten styled scenes.
At this price the buyer’s question is “will it look like that in my home?” Only other people’s homes can answer it.
11 · How it gets made
Filmed at the factory, finished by us
We plan
A monthly calendar and a shot list for each post, shared a week ahead.
You film
One person at the factory shoots on a phone, where the pieces already are.
We finish
Direction on calls, then editing, captions, covers and publishing.
We reuse
The posts that perform become ads, so social and performance feed each other.
12 · Profile fixes
Week-one changes to the profile itself
Bio
From “Truly yours by design! #DesignsForLife” to a bio that says what Nebora makes, in which materials, where, and how to customise.
Highlights
Keep Karigari. Add Reviews, Customise, Delivery and Showroom call ahead of the category highlights.
Pinned posts
Three pins that answer a first-time visitor: who we are, how it is made, and a piece in a real home.
13 · What we count
Enquiries first, followers last
Belief
- Reel reach and watch time
- Saves and shares
- Profile visits
Conversation
- WhatsApp enquiries from Instagram
- Direct messages about a product
- Video walkthroughs booked
- Bulk enquiries
Business
- Orders that mention Instagram
- Assisted revenue from social
- Posts reused as ads
14 · First 90 days
Four phases
Weeks 1–2
Reset
Profile fixes, voice and pillars agreed, first shot list, first filming day at the factory.
Weeks 3–6
Show it is real
Workshop, material and founder content goes live. Delivery-photo ask starts with every order.
Weeks 7–10
Bring others in
First designer features and creator collaborations. First live from the workshop.
Week 11 on
Compound
Best posts run as ads, customer homes become a steady stream, targets set against real numbers.
15 · What we need from Nebora
Small asks that decide whether this works
- One person at the factory with about two hours a week to film
- About an hour a month of Ahmar’s time on camera
- Permission to ask customers for delivery photos
- Approvals on the calendar within two working days
Fees for the Essential and Growth social plans are in the growth proposal. This page shows the Growth plan.